SWAHILI FASHION WEEK: SWAHILI FASHION WEEK 2012 OFFICIALLY LAUNCHED

23 TANZANIAN DESIGNERS TO DAZZLE THE RUNWAY

SWAHILI FASHION WEEK TO CELEBRATE FIFTH ANNIVERSARY

Swahili Fashion Week, East and Central Africa largest fashion event, now in its fifth year, will be held at The Golden Tulip Hotel on the 6th, 7th and 8th December 2012 in Dar Es Salaam, Tanzania.

Swahili Fashion Week 2012 will collectively bring together over 50 stakeholders from the fashion industry from Swahili speaking countries and beyond to showcase their creativity and forecast future fashion trends for the region.

“This year we have grown tremendously as we have 23 established Tanzanian designers, and the rest from outside Tanzania, who will showcase their work on this platform apart from the 16 designers who showcased during the Nairobi showcase on October 6 in Kenya” stated Swahili Fashion Week Manager Washington Benbella

In addition to the Fashion Show presentations, Swahili Fashion Week Shopping Festival which was incorporated in year 2010 will once again be the main feature bringing more than 30 exhibitors under one roof thus making it the largest shopping festival in the country.

“As per its tradition, Swahili Fashion Week provides platform for budding talents thus on 24 November there shall be an Open models Casting for new and upcoming male and female models and on 7 December a FREE workshop sponsored by USAID Compete for all fashion designers in the country that will be held at the Golden Tulip .” added Benbella

Various competitions have been planned during the fashion week, amongst them being the Emerging Designers Competition and the T shirt Graphic design Competition. They not only provide the competitive spirit within the design industry but stand as the stepping stone to the Brands of Future.

“Swahili Fashion week launch party will be held on 25 November at the Thai Village, from 9PM. During the launch party, Various Nominees for the Second Swahili Fashion Week Awards in 16 categories, The First and Only award in the region, will be announced. Tickets for the Launch party are available at the Epidor, Thai Village and Tanzania Mitindo House.” Mentioned Hassan Mrope, PR officer

“With our Ambitious plan to promote the Business of Fashion in the region, I would like to thank all our Partners and sponsors most of whom have supported us from the past previous Years to-date. We would also like to urge the public to support the Fashion Industry in Tanzania by not only attending such event but by buying locally made products thus promoting “Made in Africa” Concluded Benbella

Swahili fashion week 2012 has been sponsored by Vodacom, USAID Compete, Origin Africa, EATV, East Africa Radio, Golden Tulip Hotel. Amarula, Precision Air, 2M Media, Global Outdoor Ltd, Vayle Springs Ltd, Eventlites, Ultimate Security, BASATA (Baraza La Sanaa Tanzania), Perfect Machinery Ltd, Ndibstyles, PKF Tanzania and 361 Degrees.

Swahili Fashion Week is the largest annual fashion platform in East and Central Africa, to date. Now In its fifth year, Swahili Fashion Week is now THE platform for fashion and accessory designers from Swahili Speaking Countries and the African continent to showcase their talent, market their creativity and network with clientele. This is all aimed at emphasizing to the region that fashion is an income generating creative industry, whilst promoting “Made in Africa" concept

Having initiated a dynamic and promising platform for the fashion industry in the region, Swahili Fashion Week is now geared towards being the most sought out after fashion platform in Africa for the international market founded, created and conceptualised in year 2008 by Mustafa Hassanali.

As of 2013, Swahili Fashion Week will be a Bi-Annual Event, with Kenyan Edition to be Held during the first Half of the year and the Main event to be held in the later half, in Tanzania

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Contact Person: Hassan Mrope - Public Relations Manager

Telephone number: +255 713 441892

Email address: hassan@361tanzania.com